It's something we all want more of - a great memory. Why? Because it makes our lives easier and even increases our intelligence. We perform better in school, better in life and think faster on the job with a good memory. Everyday facts stay at our fingertips and learning new things becomes a snap! Even as adults, we know that activating our memory and constantly learning new things may very well prevent age related diseases such as dementia and Alzheimer's.

So the question is - how do we do it? What does neuroscience say about the possibility of creating a designer brain - one that has an excellent memory? Can we even raise smarter children with great memories?