There are several things to keep in mind for search engine optimization, also known as ‘SEO’ norms.
The focus is always on SEO.
In the bargain, we tend to over look the basic On–page optimization requirements which are also integral to SEO.
Moreover, along with knowing which points to be kept in mind, we need to understand why they are so essential.
Keyword research – your homework
While looking at On-page SEO optimization, you first need to look at your keywords and ensure that you are doing everything right for your keyword targeting agenda. The keyword research becomes excessively important because that drives almost all your activity.
Tags and keywords – the assignment
The title tags of your content MUST include the keywords for On-Page optimization. It has been reported that search results improve when the keywords are present in the title, encompassing the crux of the content. Again, there is the freedom to create your title with maximum 65 characters; which means about 9 to 12 words. But one needs to be careful not to be very repetitive. In case you are repetitive, you might get the SERP rank you are looking for, but people might still not find your title interesting enough to “click” on. The title has to be relevant with the keywords in it.
Meta Tags – the description
Meta tags, as you know, enclose within them the brief information about your page. The SERP will show only this very brief information. To work things to your benefit, it’s in the best interest to make this description apt, possibly include the keyword as well. It’s important to win the “interest” of the user before you win the “trust” and for that to happen, you have to be sure that the descriptions you are providing are strong enough.
Coding – the canonicalization
The right codes go a long way in the optimization of pages on your website. They affect the page speed, SEO results, and also improve conversions as the consumer wait time is decreased and the site is faster.
Also, the correct codes help eliminate the duplication on content. For example, you have a website by the name, “My Site”, here’s what duplication of content can do:
The same content may be available on all these 4 links. This confuses the search engine as well, affecting the search results adversely. The best way to deal with this is either to streamline the coding and keep it specific to any one type, or to re-direct all the codes to one destination.
For example: this site is not optimized.
As the image indicates, we have the same page opening for
To use the canonical tags in your website codes, simply means, indicating your preference for URL and optimizing your website coding, and consequently your web page ranking.
Content – they “share”
The content remains and will remain to be an integral aspect of your website – driving traffic. But now, it’s not all about good content; now it’s about content that people will share in their friends’ networks and circles. Are they endorsing your article on their facebook profile? Or are they sharing links of twitter? Well, the way ahead, and in fact even now, this remains as an important factor – creating content that people would like to share.
Linking structure – the home – zone
Your website is your virtual home and all the pages on your site are like different rooms in the building. There need to be doors connecting them! In exactly the same way, the inner pages of your site should be linked appropriately to the main page and other pages on your site.
To begin with, keeping these 6 points in mind will certainly help your On–Page SEO and Web Development efforts.
Give it your best shot!
Divya Rawat is a writer for SEO and SMO content. She enjoys working on web businesses and is currently a visiting consultant with a renowned SEO Company. She enjoys blogging and has a dedicated set of followers.