The recent Google algorithm updates have scared many website owners, sending their treasured online properties into oblivion. We are now at a point where the webmasters have two choices:
a) They can forget about promoting their websites, thus being assured that Google won’t penalize them;
b) They can try to promote their websites, risking a possible penalty in case that they don’t know what they are doing.
As you can probably guess, my favorite option as an internet marketing consultant will always be the second one, even though I will have to admit that we are living in an era when you can have a website penalized by getting a 10 dollars bunch of low quality links thrown at it.
On the other hand, it is quite clear that a website that doesn’t get promoted will die a slow death, because the people will not be able to find it on the web. So how can you market your website efficiently without risking any penalty? Read on to discover a set of great tools that will help you accomplish this task.
Tool No. 1: Your Brain
Yes, your brain is the most precious SEO Tool that you have got. To begin with, your brain should tell you to stay away from shady link building packages and similar offers, and rather concentrate on adding as much value as possible to your website.
Add a blog to your site if you don’t have one, and then start writing high quality content on a regular basis. Offer guest blogging opportunities if you run out of ideas. In a nutshell, make sure that your website solves other people’s problems, becoming the go-to online resource in your industry.
Let us assume that you are selling draperies – not one of the most exciting topics to write about, I know. Wouldn’t it be great if Google told us what are the most frequently searched draperies-related questions? We would then be able to write blog posts that answer them, and thus be one step closer to becoming an authority site when it comes to draperies!
Fortunately, Google’s Suggest / Instant tool does just that: it displays a list with the most frequent searches as we type in our queries in the search box – here’s an example.
OK, it looks like we could use the “draperies and curtains” and maybe “draperies on wheels” ideas for our blog articles, but what should we do after we are done writing these two articles? The answer is very simple: add the letter a after “draperies” as if it were a new word, and you will be presented with another list of suggestions. Then move on to b, c, and so on – you should have close to 100 useful blog post ideas now, which should be turned into 100 outstanding pieces of content that help solve people’s problems.
But what should you do after you are done writing those 100 fantastic blog posts? Move on to the third keyword; use two words that are related to your industry, and then add letters a, b, c… again to get a fresh list of ideas, just like I did in the picture below. Feel free to move on to the fourth, fifth, etc keywords; you’re going to end up having tens of thousands of great blog post ideas.
Tool No. 2: Screaming Frog SEO Spider Tool
Google will always reward the websites that offer a better user experience by placing them closer to the top of the search engine results. This means that your website should have a good structure, without having broken links and loading as fast as possible. Not only that, but your website should only link out to trustworthy sites; having an outbound link that leads to a shady website can get you penalized in no time.
Checking all the website pages in order to measure their size and loading speed, as well as verifying all their inbound and outbound links seems like a daunting task, but fortunately there’s a free tool that does all these things (and much more) for you: Screaming Frog SEO Spider Tool. Just Google its name, download the free version, type in the URL of your website, and then press the “Start” button; you will get a report that is similar with the one in the picture below.