Remember that time is more valuable than money.
Chances are, you grew up being taught that the way to support yourself and to get ahead in life was to trade your time for money. In other words, if you spend 40 or more hours a week doing what your employer wants, you’ll be paid for 40 or more hours. But once those 40 hours are gone, they’re gone forever. You’ll never get back the time you could have spent playing with your kids or hiking in the woods or volunteering for your favorite charity.
Linking time and earning potential is middle-class thinking, asserts Downing. Of course, you probably can’t quit your job tomorrow. You will have to put in some long hours up-front. But eventually you’ll have systems set up that allow you to profit from time put in by others and to reinvest your earnings so that you can generate even more income.
“A true entrepreneur understands time is a precious commodity and must be used wisely and efficiently,” he explains. “You can and must devote your time to creating wealth, planning and building business systems, and leading your team. Once you have this foundation firmly in place, you’ll find you’re free of the obligation to work nine to five.”
Maintain a credit score of 760 or higher.
Your credit score is the gate standing between you and the success you dream of. That’s because lenders use credit score ratings to control the amount of money in the marketplace. If they want to increase the flow, they lower qualifying scores. And if they want to decrease the flow, they raise those scores. As an entrepreneur, it’s crucial for you to be able to borrow money whenever you need it—regardless of what the market is doing.
“In 2011, the scoring for ‘A’ credit was raised to 730,” shares Downing. “Therefore, you should choose to have A+ credit with a score of 760 or higher. Not only will this score allow you to borrow money any time, it also means that you’ll qualify for lower interest rates. Overall, make it a priority to become a master at understanding, evaluating, and controlling your credit score and credit availability so that you’ll never find the gate to the resources you need closed and locked.”
Stop viewing debt as negative.
We’ve all heard the horror stories: families so sunk in consumer debt they were forced to declare bankruptcy and individuals whose educational debt haunted them for the rest of their lives. In part because of these cautionary tales, we’ve been programmed to believe the only route to financial freedom is becoming debt-free. Downing says it’s time to reprogram that belief.
“It’s not that debt itself is bad—it’s that the way the average American uses it is destructive,” he clarifies. “From this day forward, commit to using debt to invest and build your wealth. Yes, debtcan be financial quicksand. But used wisely, it can also give you leverage and make you rich.”
Seek to fulfill the unmet needs of others.
You may love French pastries and open up a bakery, but if no one in your area craves croissants, your shop will flop. Yes, it’s a simplistic example, but the principle behind it holds true: If your business doesn’t address and fulfill an unmet need, it’s not going to be successful. Period. And in today’s highly competitive world with a business on every corner, it’s critical to identify what others aren’t doing (or aren’t willing to do!) so that you can compete and win customers.
“Unmet needs aren’t always readily apparent or visible,” points out Downing. “To identify them, you need to ask yourself questions like, What problems are keeping my potential customers awake at night? What do they want that they aren’t getting? What would make their lives easier? When you have some answers, work on creating a unique approach to delivering that product or service.”
Become a master at creating systems and processes.
This is all about building a business that runs—and can continue to run—effectively and efficiently. Why? Because you don’t want to have to spend your oh-so-valuable time reinventing the wheel and micromanaging others.
“Becoming a master at creating duplicable systems and processes means that you’ll need to understand the steps that lead to success, clearly define them, write them down, and explain them to your team,” says Downing. “But once you’ve done all this work up-front, you’ll no longer have to run your day-to-day operations. You’ll be free!”