As parents, you want to protect your children from harm, injury and theft and with these tips for a safe school year, you can help make this school year safe, fun and productive. Nearly 3 out of 4 college students own a laptop or other electronic devices commonly targeted by thieves each year on college campuses.

With the high rate of stolen electronic devices each year, it’s no wonder half of American students and parents worry about the security of their belongings while at school*. This year, Master Lock wants to help parents and students minimize their security risks with the launch of their new interactive game, the “Master Campus Challenge.” 

In addition to offering timely advice regarding campus safety, the game offers players a chance to win back-to-campus, high-tech prizes and discover a variety of Master Lock security products.

“With technology becoming central to school curriculum and more students bringing their devices to class, it is more important now than ever to educate students and parents on ways to help keep their investments secure,” said Rebecca Smith, vice president, marketing for Master Lock. “Our interactive game features a new challenge each week that provides simple solutions for securing students’ belongings all year long — no matter where they may be.”

Beginning today through September 8, a new challenge awaits consumers each week on the Master Lock Facebook page or where visitors can earn points for a chance to win gift cards, the latest electronics — including a media center with HDTV and gaming console — Master Lock products and more. The game will change each week to feature a different animated lock in a unique campus location, and participants will be challenged to correctly identify the lock’s code.

After deciphering the hint provided in the game and clues posted to the Master Lock Facebook page, players enter the code on a virtual lock. After successfully decoding each week’s lock in the game, users will be notified if they are the daily instant winner. Consumers can play as many times as they wish and earn up to 12 points per day for entries toward the weekly sweepstakes and grand prize. The more a player participates, the more chances they have to win. Sweepstakes winners will be selected at random.

Consumers can also enter the promotion through the “#MasterCampusChallenge” contest by showing Master Lock how they master any security challenge. The social media contest, #mastercampuschallenge, invites visitors to snap a creative shot or video of their Master Lock product, and upload it through Instagram or Twitter for additional entry points into the “Master Campus Challenge” sweepstakes and a chance to win a digital SLR camera. The contest winner will ultimately be determined through a review by a panel of judges.

CLICK HERE To learn more about the “Master Campus Challenge” game and the stylish, secure and innovative products to make students back-to-school safe and savvy.

About Master Lock
Master Lock is the world’s largest manufacturer of padlocks and related security products providing innovative security solutions for home, automotive, campus, power sports, bike and storage security needs for consumers and industry alike. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security, Inc. (NYSE: FBHS) is included in the S&P MidCap 400 Index.

*Survey conducted by Survey Monkey from 3/12/13 – 3/14/13 based on data representative of a national U.S. census sample
**According to a Gartner Group Study

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