You need to know about the three hidden business problems that are draining your bank account.

While not initially obvious, once you become aware of these three hidden business problems that are draining your bank account it will be easy for you to begin correcting them. Think about how much you’ll enjoy watching your bank account grow because you plugged these three significant money leaks.

Ready to begin eliminating your hidden business problems? Let’s get started.

Hidden Business Problem #1

Did you know that everyone has a brain map they use to decode information you provide to them? It is one of the hidden business problems that are draining your bank account. The technical word for this map is schema. Let’s see how schema makes text meaningful or confusing with a simple example. Try to read and understand the following passage:

This is an easy thing to do. If possible you can do it at home, but you can always go someplace else if it is necessary.

What does it mean? It is confusing because the schema your brain needs to decode the information is missing. Look what happens when you place a schematically rich title with just one word above the identical text:

Laundry

This is an easy thing to do. If possible you can do it at home, but you can always go someplace else if it is necessary.

Now what happens? Suddenly all the words make sense. Now imagine the copy you create for your prospects and clients is missing the necessary schematic clues. What happens? They get confused, irritated, and want a refund for your product or service. Learning how to use schematic clues effectively, to communicate information in a clear concise manner that your prospects and clients easily understand will increase customer satisfaction while boosting your profits.

What is schema? Schema are the verbs and nouns you use in your copy. Make sure you use easy to understand verbs and nouns so your copy is easily understood. How easy? The average American reads on a 4-6 grade level. The New York Time is on the 7-8 grade level by comparison, and think about how challenging it is for many people to read. Now review your copy and literature and make sure it is simple for an average person to comprehend.

Hidden Business Problem #2

If you are like most people you are focused upon delivering interesting information to your prospects and clients. Information they can use to improve their lives. However, what are you doing to make the information you offer them easy to remember? Probably nothing. As a result this is the second hidden business problem that is draining your bank account.

How many times have you attended a seminar, read a book, or took a course that had valuable information, only to find you couldn’t remember it when you needed to use it? How did you feel about the value of the information when you couldn’t recall it?

Here’s a good example. Many people have read the book, “The Seven Habits Of Highly Effective People.” Can you recall all seven habits? Most people can’t. You know this information is important and useful, and probably took time to learn it. Yet you still can’t remember it.

What about your business? What are you doing to make sure that the information you offer to your prospects and clients is easy to remember and recall? When your valuable information is easy to remember and recall the value of your products and services will increase, and you will get repeat customers and referrals instead of returns.

Hidden Business Problem #3

The last hidden business problem that is draining your bank account is also the single most important thing that determines success in life. It is emotional intelligence. The emotional state of your clients can affect their ability to successfully use your information. Let me give you two clear examples.

Imagine you teach driver’s education. Your student has mastered the art of driving and is getting ready to take their road test. Suddenly they experience a panic attack because they are afraid of taking tests.

What happens? They fail their exam.

In the second example, you are training students how to get higher scores on their SAT exam. The students have mastered your skills and are off to take their SAT. A few hours after the test begins, they become bored, and don’t care about the test. They want to go home. What happens to their scores? They are way lower than the scores of someone who is focused and has the right attitude.

Here’s the million dollar question for your business. What are you doing to create the emotional states your prospects and clients need to successfully use your products and services? There are excellent books on NLP that can provide you with the language skills necessary for creating these important emotional states.

When your clients understand your copy, remember what they learned, and are in the perfect emotional state your business will flourish. You will have surmounted the hidden business problems that are draining your bank account.

HOWARD BERGHoward Stephen Berg is recognized as the world’s fastest reader. Howard has appeared on over 1,100 radio and television programs as a speed learning expert. He offers five free lessons on brain based learning you can easily use to boost your performance at work. You can sign up for his FREE lessons by going to this page.

Howard Stephen Berg is an expert on solving hidden business problems that are draining your bank account.