Through recruitment efforts and encouragement at the grade school level, the corporate world is getting the message out to educators that science education is important to big companies.

Engineering students came with their professor Carolyn Williams from St Cloud State University to Washington DC for one reason – to make them feel like rock stars. 

At the USA Science and Engineering Festival the eight St. Cloud students who staffed one of nearly 700 booths became featured players in one of the nation’s biggest promotions of geekdom.

“Engineering is what has made our world change,” said Williams, a dean in charge of her school’s science, technology, engineering and math initiatives, known as STEM. “When students see others like them in these roles, that makes all the difference in the world.”

The world is where the United States is losing its scientific and engineering edge, said festival founder Larry Bock.

“You are what you celebrate,” he explained. “In the U.S. we celebrate pro athletes, pop stars and Hollywood actors. We don’t celebrate scientists and engineers.”

With the help of major corporations, including Maplewood-based 3M, and major educational institutions like St. Cloud State and the University of Minnesota, Bock aims for an indispensable cultural shift that will “generate a lot of ­wannabe” STEM students.

“Unless we get the next generation excited about science and engineering,” he said, “we will have outsourced innovation.”

Science Education is Important To Big Companies

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Convincing kids to dream of being super-scientists and exceptional engineers instead of sports stars or Hollywood heartthrobs is a herculean task.

“You have to have passion because the courses are hard,” said Dee Yang, a 21-year-old biomedical sciences major from St. Paul.

Tashiana Osborne, 22, also from the metro area, is working on a double major in hydrology and meteorology. She sometimes feels as if she sees science and engineering differently than many of her peers.

“I’ve grown to idolize scientists,” she said. “These are my celebrities.”

Science Education is Important To Big Companies

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To make more young people feels that way, 3M created a Visiting Wizards program that sends employees into communities to give hands-on demon­strations to students. Some wizards worked their magic at the 3M booth at the D.C. festival. The company used multicolored lasers and mirrors in hopes of wowing youngsters.

“We need to develop a pipeline before college,” said Mere­dith Crosby, who directs strategic initiatives at 3Mgives, the corporation’s philanthropic arm. “We gave $25 million to education with a focus on STEM in 2013.”

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