A group of future entrepreneurs are learning about business in middle school.
When students from Waupaca Middle School participated in Mini Business World, they learned what is involved in rebranding a company. 180 eighth graders spent a full school day developing mission statements, logos, and new products.
The program was produced by the WMC Foundation, the division of the state chamber of commerce for education. “It gives them an overview of what it’s like to own a business,” said Terri Schulz, who is the president of Waupaca’s chamber.
Students were placed randomly in groups, and learned how to work together. They formed 25 different companies, naming officers and marketing a communications professionals.
One of the decisions was to create products for older people instead of for teens.
“They are asked to take over a sleepy company in need of new ownership and branding and to come up with products that solve problems or prevent problems,” said Steve Benzschawel, director of Business World.