Because teachers engage with parents via social media, they are just a tweet away from connecting with students’ families.
“It’s critical to the school district to communicate with parents during emergency situations,” said Valita Quattlebaum (@VQuattlebaum), the school’s chief communications officer and social media manager.
The communication was put to the test last May, when Hoggard High School experienced a bomb threat and was evacuated. Parents were given up to the minute updates via the district and high school twitter accounts. Twitter was how the information was released in real time about evacuation and the arrival of law enforcement announcing early dismissal.
“Glad our students and staff are safe @HoggardHS. #relieved,” tweeted New Hanover County Schools. “Thank you to everyone for your cooperation, understanding, & patience today as we dealt with two unfortunate situations. Viking Strong!” Hoggard High said in a tweet.