In Beaverton Oregon, a high school social media team became digital marketing experts. They know that moms of students use Facebook between the hours of 7 a.m. and 9 a.m. and love to share stories about their kids. They also know that Beaverton High students prefer...
Carnegie Mellon and Northwestern instructors invited the crowd into their classrooms. The pilot study found that input from social media and other crowdssourcing sites helped students identify human needs for products or services, generate large quantities of ideas,...
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