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How Catchy Names Can Compel Youngsters To Eat More Vegetables

by Cornell Food and Brand Lab | Dec 29, 2012 | Articles

The age-old parental struggle of convincing youngsters to eat their fruits and vegetables has some new allies: Power Punch Broccoli, X-Ray Vision Carrots — and a host of catchy names for entrees in school cafeterias. Cornell University researchers studied how a simple...

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